Yokohama Rubber replaces Samsung as new Sponsor for Chelsea
Samsung have sponsored Chelsea since 2005 and the Korean giants decided to re-new a new deal with the Premier League club in 2013 which was believed to be worth around 18 million pounds. Yokohama Rubber has replaced Samsung as Chelsea has announced that they have made an agreement with the Japanese tire company which will start in the next season and extends for 5 years.
This new deal with The Japanese Rubber Company Limited is worth around £40 million each season which falls a bit short of Manchester United’s deal with the car manufacturer Chevrolet that is valued at £47 million.
To celebrate the new deal, Chelsea are offering this this bonus offer to their fans, with the hope being that they put their money on Chelsea to win the title back next season.
A statement from the official website of Chelsea reads: "Chelsea Football Club is delighted to unveil The Yokohama Rubber Company Ltd as our new official shirt partner in our largest-ever commercial deal.
"This places Chelsea right at the top of European football, with one of the biggest shirt sponsorships ever signed. This partnership with one of the world's leading tire manufacturers is for an initial term of five years and begins at the start of the 2015-16 season.’’
Not too long ago the head officials of Chelsea unveiled their desire on having the Premier League become self-sufficient with a financing model that complies with the UEFA Financial Fair Play rules and this recent agreement with The Yokohama Rubber Company is one of the ways that club expects to help in their financial objectives.
This deal will also help the Japanese company on getting into international markets such as United States where they already have a manufacturing facility in Virginia which is expected to get a significant boost in sales when the next season kicks off and Chelsea start having the Yokohama name in their jerseys.
Chelsea has one of the biggest global fan-bases in the entire world and this is why the Japanese company opted to partner with the Premier League club.